Privacy Policy

By accessing our website and using our services, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described, you should not use our website.

1. Information We Collect

We collect information that you provide directly to us and automatically when you use our services:

Personal Information

When you make a purchase or create an account, we may collect:

• Contact details (name, email address, phone number)
• Shipping and billing address information
• Payment information (processed securely through our payment partners)
• Purchase history and preferences

Automatically Collected Information

When you visit our site, we automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, referring website)
• Location data (general geographic region based on IP address)

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders for bicycles, clothing, and parts
• To provide customer support and respond to your inquiries
• To improve our website, products, and services
• To communicate with you about products, services, offers, and promotions
• To prevent fraud and enhance the security of our website
• To comply with legal obligations and enforce our policies

3. Data Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers

We share information with third parties who provide services on our behalf, such as:

• Payment processing (credit card companies, PayPal)
• Order fulfillment and shipping carriers
• Marketing and analytics providers
• Customer service platforms

Legal Requirements

We may disclose information when required by law, court order, or governmental authority.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties for their marketing purposes.

4. Data Storage and Security

Your privacy and the security of your information are important to us:

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Security Measures

We implement appropriate technical and organizational security measures to protect your data, including:

• SSL encryption technology for all data transmissions
• Secure payment gateways compliant with PCI DSS standards
• Regular security assessments and monitoring
• Limited access to personal information on a need-to-know basis

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but we maintain high standards to protect your data.

5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: You can request information about the personal data we hold about you.
• Correction: You can request correction of inaccurate or incomplete data.
• Deletion: You can request deletion of your personal data under certain circumstances.
• Objection: You can object to processing of your personal data for direct marketing.
• Data Portability: You can request transfer of your data to another controller.

To exercise these rights, please contact us using the information provided in the “Contact Us” section.

Marketing Communications

You can opt-out of receiving marketing emails from us by using the unsubscribe link provided in our emails or by contacting us directly.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website:

Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly.
• Performance Cookies: Help us understand how visitors interact with our website.
• Functionality Cookies: Enable enhanced functionality and personalization.
• Targeting Cookies: Used to deliver relevant advertisements and track campaign performance.

Your Cookie Choices

Most web browsers allow you to control cookies through their settings preferences. However, limiting cookies may affect your experience on our website.

We may also use third-party analytics services (such as Google Analytics) to help us understand how our customers use the site.

7. International Data Transfers

As a global retailer serving customers worldwide (with some exceptions in Asia and remote regions), your information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country.

We take appropriate safeguards to ensure that your personal data remains protected according to this Privacy Policy when transferred internationally.

8. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on our website and update the “Last Updated” date accordingly.